1. Are you selling your home, or your house?
As simple as it seems, this is one of the very first things to wrap your head around. For many people, selling your home stimulates an emotional tie to the home, and in a lot of homeowners minds that means an increase in value. In reality, you're selling a house. Buyers are buying a home. So you need to eliminate as many emotional ties to your home as possible and as soon as possible. This includes decluttering, taking down children's artwork, removing family pictures from the home and other staging techniques to make your home as show ready as possible. It also means understanding the market trends and how your house stacks up to other relevant properties for sale. For an updated market analysis, contact me. I'd be happy to sit down with you and discuss the market and how it affects your house.
2. What are buyers looking at?
The National Association of REALTORS® publishes an annual report chocked full of data and statistics based on buyer trends, what they like, what they don't like, what they want to change in homes they buy, their experience, demographics and more. Using this tool, as well as local showing reports, I can better help you understand what buyers are looking for when shopping for a home and what they buy.
3. Homebuyers are educated.
There are TONS of tools online for home buyers and they come to the table very educated about what is on the market, what they can ask for, and more importantly, what things cost. Additionally, there are a host of classes in the Jacksonville area for buyers to take advantage of that discuss the home buying process, mortgages, and investments. Tack on an experienced Buyer's Agent who professionally represents and negotiates for the homebuyer, and you've got a "professional home buyer" looking at your house.
How is your house getting seen? What is it saying when it's getting marketed? How available are you to show your house? Are you measuring your results for marketing? Who are you showing your house to? What feedback are you getting with your marketing and showings? Many homeowners I talk to that choose to sell by themselves rather than hire a REALTOR® to sell their home ask me about marketing strategies. Our marketing exposes our listings to millions of people worldwide through over 900 websites and we can measure the clicks and inquiries on almost all of them. We can see what's working and what's not to adjust our strategy to reach the most qualified home buyers in the quickest amount of time, which ultimately leads to SOLD. We only show homes to qualified home buyers and recently, security is a higher priority, so we have a plan in place to protect ourselves, as well has our homeowners. Our feedback system prompts for immediate feedback from showings so we know how well the showings went and so do our homeowners.
5. Time.
Selling a home can be a time consuming task, but it doesn't have to be. From staging, to marketing, to showing, negotiating, pre qualifying buyers and transaction management, you can have weeks invested in selling your home. How much time do you have to carry out all of these jobs? Our team has systems in place or people to manage them.
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